I think the difference between Twitter and Facebook is the reason people read what they do on each. To me, people are looking for Facebook connections, and Twitter content.
First, the way to be approved on Twitter and get friends is simple: if someone likes what you say, they’ll follow you. Unlike Facebook, there is no collaboration in the process of two people connecting on Twitter; it’s just driven by one person. With Facebook, both people need to approve the connection (friendship) and this means there’s more involved than whatever the message is. Friends and family are easy to accept, but a person needs to support or appreciate a product or business before they’ll engage in its community. On Twitter, it’s “What are you saying?” on Facebook it’s “Do I know you?”
What do you say?
After speaking with people it’s become clear that these different levels of connection create different messages. In the comfort of a closed (or at least semi-closed usually) Facebook community or group, it’s much easier to display personal pictures and dispense personal information. Quite the opposite, Twitter’s extremely public format of quickly sending messages out into the world for all to see means that people can either be more guarded about personal information, or become a different character to tweet.

Getting strategic
Using Facebook needs to be part of a community approach that allows people to feel a sense of belonging to your brand. It creates a place where strangers can come together and be united, discussing their similar interests or ideals, and allows you to play a large role in that community. By being active and personal in your community, you can help suggest and shape people’s view of you.
Twitter on the other hand is much more one-way. Although celebrities often tweet responses to fans and commenters, it’s much more likely to see messages being sent out without direct replies. If your brand has/is news, links, and information you want shared, Twitter is a good tool, but don’t expect as much correspondence as you would get on Facebook.






